To wake up requires careful thought with "eyes wide open".  
This I think is the #1 or #2 problem.  Even with intelligent people this is not going to happen. "Don't bother me with all that negativity" they think.  Technology will save us.
People have a "comfortably" delusional life - at least for now.

DelusionaL ;/

Another reason people might want to stay asleep (not worry about the problem) is because they don't see any way around it.  If you can't do anything, why waste the enjoyment you can get from the here and now?  Eat, drink and be merry (for tomorrow we die).

Of course, this is only tenable if you believe that there really is nothing to be done.  I don't believe that, and I hope to give Slashdot a glimpse of the alternative.

it's really not that cut and dry..
the best return on investment is to do stuff that helps you and your family rather then trying to save the world as we know it.
Oh, I wouldn't say that my proposal involves saving "the world as I know it".  Some wealthy and powerful elements of the world (oil companies, petro-states) would suffer rather severe downturns or complete extinction if the industrialized world takes the path I see.  But that's a long way from every-nuclear-family-for-itselfism.

The problem I see with trying to save your family (and the devil take everyone else) is that the social upheaval which would come with a collapse of the current social order (as opposed to one of its current power elements) would place everyone and everything at risk.  You might have detailed plans to ride out the crisis and grow your own food afterward, but it only takes one angry or hungry mob to throw them all in the crapper.

I'm not going to bother making plans which probably won't be useful beyond the second event of a crisis, or even the first.  Steering a path around the crisis is the way to go.  And there's at least one reason to take this path, no matter what your leanings:

  • Peak oil/gas/coal.
  • If you don't believe in peak $fuel, global warming.
  • If you deny both peak $fuel and global warming, the financial power of Islamists and their jihadis.

It doesn't matter which one motivates you, the solution is the same.
There are tradeoffs though.

Someone who is worried about energy entirely from a geopolitical standpoint will want to maximise coal use, particularly in the US case.

From a global warming point of view (without carbon capture and storage) that is the worst thing you can do.

The coal industry, and some of the power plant industry, and to some extent the aviation and auto industry, are playing a game of chicken: keep denying global warming, keep putting obstacles in the path of doing something about it, and hope that they are right (and we are wrong) about the consequences.

Conversely the most positive step taken (inadvertently) against global warming was the 'dash for gas' by electric utilities in the US and UK, following deregulation of those industries.  Big savings in CO2 emission by displacing coal with gas (the main reason why the UK has a chance of meeting its Kyoto targets).

From a Peak Oil/ energy autonomy perspective, that tied our economies into a declining energy supply, coming from politically unstable countries.