Can't see the Israel process being economical.  To get transport thru the pipeline, and then good contact with the catalyst in the reactors, the rock is going to have to be reduced to millimeter size so it can be fluidized.  That would take a humongous amount of energy.

Incidentally, the (presumably steel) transport pipeline would last about 6 months in an ultra-abrasive service like that.

In terms of pipeline life they last considerably longer (they are already used up in Alberta) but you have the wrong impression.  The pipeline is to be used to ship the residuum (bitumen) from the current refinery down to the oil shale location - there it will be retorted to extract the crude - which will then be pipelined back to the refinery for processing.  Whether this is justifiable on an energy basis  . . . . .  somebody apparently thinks so, but I would have to know more than is given in the articles that I have seen to date.