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106 comments on Our Toughest Foes: Apathy and Cynicism
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106 comments on Our Toughest Foes: Apathy and Cynicism
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Every time I think about PO in general, and how to sell it, it raises the question of whether to jump right in with PO, or tell them about other problems that will conveniently be solved at the same time. Usually, the latter is better, since those reasons are more palatable. Take the bike lanes issue: for most people, it's not about reducing oil use, it's about reducing traffic congestion. I suppose that if we get the outcome we want and change people's habits for the future, it doesn't matter if they don't know why they're really doing us a favor for the future.
I've probably tried to raise it with fifty people in real life, at least fifty more online outside the peak oil community. Perhaps 2 or 3 of them actually took it seriously at all, so I guess it will take some shock event to bring even a decent minority out of their torpor. It doesn't bode well for humanity waking up in time to do something effective to mitigate.
Fortunately there is beginning to be a little mention of the subject in the more serious UK media. Though relatively few people actually pay attention to that and the content hasn't been particularly good yet, I hope the steady drip of that low level background noise will eventually impinge on mass consciousness.
Perhaps the best route, for now, would be to target populations that are more likely to be interested and aware - leafleting farmers' markets, green and ecological meetings maybe.