So true. But we can still call it something. When 2.8 million people (or some subset) are reading it on the back of the front page on a hot summer morning, simultaneously ...
We can call it the start of the decline rate of the production of blissful ignorance. ;)
Maybe we can call the day before the publishing Peak Ignorance. I read the article too. Plus, you can see more on the Tribune web site at www.chicagotribune.com/oil and you get  some videos too. I have seen occasional PO stuff in the media, like the National Geographic explaining the shrinking (and now gone) swing producer wiggle room.

It's about time. Oh, the heatwave caused a NG spike. $8.10/million BTUs.