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GAIA Host Collective
We are not going to run those cars. Depleting the aquifers and soils of the Great Plains to maintain the automotive status quo is exactly the same mistake the Easter Islanders made cutting the trees. We might as well face up to it now, before Nebraska becomes a desert.
I have enjoyed the ethanol debate. It's been interesting. Thanks to RR, I am convinced it's just a matter of time before that particular wheel falls off of our futuristic energy wagon. It won't matter whether ethanol remains subsidized or Khosla gets 500 distilleries built. We won't even offset Canterell's coming depletion with ethanol. The dog won't hunt.
I am finding myself increasingly frustrated--not just by the Khosla rhetoric, but by the lack of efficacy that everyone sees in a coordinated solution. The solution has to be massive--a magic silver bullet--in order to garner real investment it seems. I know most of us here at TOD know that it's going to take a bunch of magic silver BBs...
I've been working a lot on talking to folks behind the scenes of late at the state and federal level, and the more I talk with them, the more I see this approach in place. Everyone has their favorite solution (and, sure I knew this was the case, but I didn't think it would be SO MUCH SO), and that's all they know about--and those just the ones who think there's a problem.
Gah I say. Gah.
It is easy for technical folk to become cynical at this point, but that is the wrong conclusion.
It is important to deliver the information. Part of the reason that bad policy is adopted is that people with those interests, oil or ethanol subsidies, show up and talk to the politician's staff again and again. Hearing different information really does change what is possible.
But beyond the information, the key is to think about things from the politician's point of view, and consider what influences them. Then, assemble different forces of influence, so they hear the message from multiple perspectives that they care about.
I learned these things from doing some state level volunteer lobbying on a number of technology policy issues, with some good mentors, and having a surprising amount of impact.
Teachers.
Teachers influence tomorrow's politicians.
Al Gore had a college professor who warned him about Global Warming.
George W. Bush had a college professor who taught him that The Market always provides, that the sub-human techie nerds will find a way. Just wave an extra buck in front of their faces and watch them leap the extra mile for it.
Cantrell?
<------ oil field n00b