Agreed, Will.  

I am finding myself increasingly frustrated--not just by the Khosla rhetoric, but by the lack of efficacy that everyone sees in a coordinated solution.  The solution has to be massive--a magic silver bullet--in order to garner real investment it seems.  I know most of us here at TOD know that it's going to take a bunch of magic silver BBs...

I've been working a lot on talking to folks behind the scenes of late at the state and federal level, and the more I talk with them, the more I see this approach in place.  Everyone has their favorite solution (and, sure I knew this was the case, but I didn't think it would be SO MUCH SO), and that's all they know about--and those just the ones who think there's a problem.

Gah I say.  Gah.

Indeed.  People who have the knowledge to understand - let alone propose - a systems approach to the problem (with room for the myriad "silver BB's" out there) are rare.
Heh. But I don't think we need to have the politicians understand a systems approach. I think we need enough leverage to do a few key things with policy, and then promote other changes in consumer behavior and technology through activism, marketing, and innovation.
Sure. The thing to keep in mind is that politicians don't think about facts and reason the same way as people in technology and science.  Reason is a part of the politician's decision equation, but it is one factor, along with influential interest groups, voter opinion, and the opinion of their peers.  

It is easy for technical folk to become cynical at this point, but that is the wrong conclusion.

It is important to deliver the information. Part of the reason that bad policy is adopted is that people with those interests, oil or ethanol subsidies, show up and talk to the politician's staff again and again.  Hearing different information really does change what is possible.  

But beyond the information, the key is to think about things from the politician's point of view, and consider what influences them. Then, assemble different forces of influence, so they hear the message from multiple perspectives that they care about.

I learned these things from doing some state level volunteer lobbying on a number of technology policy issues, with some good mentors, and having a surprising amount of impact.

think about things from the politician's point of view, and consider what influences them

Teachers.
Teachers influence tomorrow's politicians.
Al Gore had a college professor who warned him about Global Warming.
George W. Bush had a college professor who taught him that The Market always provides, that the sub-human techie nerds will find a way. Just wave an extra buck in front of their faces and watch them leap the extra mile for it.