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It is easy for technical folk to become cynical at this point, but that is the wrong conclusion.
It is important to deliver the information. Part of the reason that bad policy is adopted is that people with those interests, oil or ethanol subsidies, show up and talk to the politician's staff again and again. Hearing different information really does change what is possible.
But beyond the information, the key is to think about things from the politician's point of view, and consider what influences them. Then, assemble different forces of influence, so they hear the message from multiple perspectives that they care about.
I learned these things from doing some state level volunteer lobbying on a number of technology policy issues, with some good mentors, and having a surprising amount of impact.
Teachers.
Teachers influence tomorrow's politicians.
Al Gore had a college professor who warned him about Global Warming.
George W. Bush had a college professor who taught him that The Market always provides, that the sub-human techie nerds will find a way. Just wave an extra buck in front of their faces and watch them leap the extra mile for it.