Well you could also call it Florence, or whoever, the person, however, that you have to convince is not the observer who hasn't seen a hurricane in the GOMEX so far this year, but the insurance writer who is going to have to cover the costs when one does arrive.
In the meantime, they are making their money back. They are covered by FEMA and the TPTB anyway. Look at the airlines. The insurance industry is like any other. It wines and dines. Then it whines. Then the government bails them out. Remember Enron. Before its demise, it was starting to make a name for itself trading in weather. I hesitate to use the name as an example, however it had been done before, and it is being done now.

I officially proclaim Hurricane Season over in GOMEX. Cheers.