The Oil Drum

"I can't penatate it sir I think they put up a panty shield" Comedy central -1980's

I was planning to evetually chime in with my own definition of modern "wealth". A number of TODders here have already touched on some of the basic concepts.

In years past, "wealth" was measured by the number of acres of fertile land that a noble owned and the number of sheep, cattle and servants he had working that land for him and directing the profitable "fat of the land" to him in terms of goods, services and taxes.

During the industrial revolution, the definition changed somewhat from defining territory in terms of land and serfs to maket size and market share. This was more of a Demand-side oriented view of the world. You became "wealthier" as more of the world demanded your goods or services, as your sphere of influence as a seller enlarged.

Modern wealth (IMHO) has two intertwined aspects:
Neuro-hegemony over:

1. Sources of money inflow, and
   
2. Sources of quality service provision.

First, what do I mean by "neuro-hegemony"?
In days of old (yes, when knights were bold), a nobleman exerted his hegemony mostly by physical force, by running a tight police state. That was a costly and resource intensive way of controlling an empire. Besides as you got older and weaker, some younger punk warlord can come in, beat you up and take over.

The more sophisticated noblepersons soon came to realize that mental manipulation of the masses was a cheaper and more effective method of control (as long as the reigns of neural control did not slip off) and it could last well into old age.

The church was a first vehicle for gaining control. Give onto Ceasar ... yeah, right. Who do you think actually came up with that line, Jesus or Ceasar?

But as control by the church began to slip, nobility realized there was a much subtler way to maintain control: Education. Get hold of the kids while they were young and program their brains with ideas that will fool them into serving you. Fool their parents into thinking that "education" is good for everybody. Fool them into fighting over each other so they can get into the "best" of schools and thereby become the "best" of people, the ivory towers of their society. Yeah right. (Oops sorry. Not supposed to say that. It's heresy you know.)

As a nobleperson, you want to fool as many people as possible into serving you. That means you have to "educate" a greater number of them to your way of how they should think. They should worship Adam Smith and the Invisible Hand. They should believe that working long hours and even weekends in the office, will get them to the promised land. Death by over work is an honorable way to go, and it serves as a good example for the other sheeple.

That is what "globilization" is really about: finding larger masses of population to service the masters. Of course, when you finish encircling the globe, that indeed is the final frontier. The race is on to see who finishes first.

There are two basic ways that the masses can serve you, the nobleperson: (1) sending you more money in the form of taxes or in the form of revenue from having bought some trinkets you "sell" to them; and (2) providing you with immediate and quality service the instant you want it. When you go to a restaurant, the waiter is there at the mere whip of a finger. More champagne sir? What can I get you? When you go to a hospital, you get the executive suite and the best of doctors fighting over each other to see who can service you first. That is wealth. That is power. That is neural hegemony.