In Switzerland, water consumption per capita has gone steadily down in the past 30 years, despite the growing adoption of ‘modern’ hygiene (showering at least once a day, using deodorant, washing hair every few days, shaving legs, wearing clean underwear everyday, or even more often, etc. etc.) and ‘modern’ cleanliness, for. ex. driving a shiny, clean car.

a) better infrastructure (those leaks, etc.) and more parsimonious industrial use as well as better irrigation procedures in agriculture. Recycling of water. Changes in industry, as mentioned above.

b) Households (the stats don’t do a good job between distinguishing between a and b, sorry), but here is the point: in homes, electricity and cleaning products (made from ‘fossil' and mineral products in part) have displaced water use. Vaccum cleaners, powerful cleaning products, ventilation systems, modern buildings, modern flooring and wall covering (oil..), new machines (waxers, no water..), washing machines for clothes (sparing in water but high on other energy), the giving up of washing dishes (plastic / wood throwaways or a machine that uses little water and very powerful cleansing materials), etc. have had a tremendous effect.

The reason? It is easier. Using basically mostly water to wash clothes, people, surfaces, walls, other, stone terraces, terra cotta floors (almost gone now), food, babies, (argh, those baby wipes - it all counts you know), plants (got your shine-a-plant bomb ready?), toilets, garbage cans, etc. also requires elbow grease, physical work.

Ex: Today, to clean my home, I use no water at all. (Except to swill the sink..) I use industrial products and machines. No water.

better infrastructure (those leaks, etc.) and more parsimonious industrial use as well as better irrigation procedures in agriculture. Recycling of water.

I'd like to add that the country with the highest water recycling rate worldwide is Israel (more than 50% if memory serves right.)

I suspect (but don't know) that a big factor in the Swiss case has been tighter environmental controls on industry, plus shifts in industry composition.

Here's my thinking. Switzerland has an economy based heavily on manufacturing (who knew?). But much petrochemical production, for example, has gone elsewhere. And when industry was suddenly faced with a *cost* for using water, in a very Swiss way, they did something about it.

Which is not to say that recycling and very obvious changes in plumbing aren't hugely useful. for example, I scream when I see those 'auto time flush' urinals in institutional settings.

But I *think*, without researching it, that in the likes of California it has not been reductions in per household use of water (always distorting, because people per household has been falling in most countries for a long time) so much as more efficient use of water by industry and agriculture.