Screw market research. Jack up gas prices and CAFE standards until 50 mpg plus cars are necessary for company survival. But noooo, the U.S. policy/strategy is to wait for a miracle to occur. Besides, according to Bush, we're making great progress and, besides, we ain't gonna do nothing much until China and India show the way. I knew that Bush would just give the middle finger to the supreme court after their ruling.

It costs big bucks to scale down doncha know?
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070405/AUTO04/704050...
Funny how the Japs can do it and still make huge profits.
The prevailing mindset that the GM "car guys" have revolves around building cars with V-8's. Many of them own classic muscle cars from the '60's and participate in events such as the "Woodward Dream Cruise" which is a sight that has to be seen to be believed. As long as that atmosphere dominates, American car companies are doomed.