This got picked up on Drudge Report.
Not exactly USA today, but a lot of new folks will be learning about peak oil for the first time...

Such short memories. USA Today has already covered PO, about 20 months ago.
Debate Brews: Has Oil Production Peaked?

An excerpt:

But now, a vocal minority of experts says world oil production is at or near its peak. Existing wells are tiring. New discoveries have disappointed for a decade. And standard assessments of what remains in the biggest reservoirs in the Middle East, they argue, are little more than guesses.

"There isn't a middle argument. It's a finite resource. The only debate should be over when we peak," says Matthew Simmons, a Houston investment banker and author of a new book that questions Saudi Arabia's oil reserves.

Today's gasoline prices are high because Hurricanes Katrina and Rita disrupted oil production in the Gulf of Mexico. But emergency supplies from strategic oil reserves in the United States and abroad can largely compensate for that temporary shortfall. If the "peak oil" advocates are correct, however, today's transient shortages and high prices will soon become a permanent way of life. Just as individual oil fields inevitably reach a point at which it gets harder and more expensive to extract the oil before output declines, global oil production is about to crest, they say. Since 2000, the cost of finding and developing new sources of oil has risen about 15% annually, according to the John S. Herold consulting firm.

As global demand rises, American consumers will find themselves in a bidding war with others around the world for scarce oil supplies. That will send prices of gasoline, heating oil and all petroleum-related products soaring.

"The least-bad scenario is a hard landing, global recession worse than the 1930s," says Kenneth Deffeyes, a Princeton University professor emeritus of geosciences. "The worst-case borrows from the Four Horsemen of the Apocalypse: war, famine, pestilence and death."

He's not kidding: Production of pesticides and fertilizers needed to sustain crop yields rely on large quantities of chemicals derived from petroleum. And Stanford University's Amos Nur says China and the United States could "slide into a military conflict" over oil.

Not to mention, this was on the front page. I even have a copy and scanned it in.
http://www.updebate.org/phpBB2/album_pics/89.jpg

The exact same thing that happened after that article will happen after this one: Nothing.

People don't want to know, or they think "someone will think of something". Face it folks, we're on our own here. Collapse is going to happen fast, and the public will panic and run amok. Make your plans based on that, don't expect a soft landing.