The Oil Drum

Read that earlier, unbelievable nonsense. Mr. Corcoran gets paid too, I'm guessing. But not enough to actually read about the subject he writes about. I bet he spent less than 10 minutes on it, and had his article right there. He thinks it's smartness, we know it's just a short attention span.

But how Kellogg cereals are connected to ecological footprints, he fails to explain. I think people want low-fat breakfast not for their footprint, or even their feet, but because they think they are (2) fat. What do I know, I am not, and that's perhaps because I don't eat Kellogg.

Corcoran: fatty boy? Hmm.... there's a bowel movement issue there, for sure.

Kellog promotes cereals with less fat, sugar and calories. To children!! And Terence doesn't like that (now we know he was a fat kid):

By doing so, Kellogg essentially agreed with the claims of food terrorists.

Kellogg is effectively undermining its own good work through decades of promoting healthier cereals.

Ok, now it gets ridicullous, what proof is there that cereals with more fat, sugar and calories are "healthier"?

But in the meantime I still don't know why low-fat cereals would have a lower footprint.

And he does us one better: he knows more about the best way to do business at Kellogg and Air Canada than the companies do themselves. That they simply do what sells best and most, a pretty established business idea, seems to escape Corcoran, or perhaps merely irritate his lofty neurons. Or his burning nervous sphincter, which probably bugs him every time he reads the word ECO. And every time he eats breakfast.

Kellogg, don't listen to what your consumers want, listen to Terence. He needs attention, badly. I think it's a sugar thing.