synchroGENized and Kheris,

Thank you for your comments. If I may ask, how did you discover this web site? Did it come to you or did you come to it? If you found it via one of the referral sites like reddit or digg then I stand corrected. If you came to it through a search engine or another energy blog such as WSJ's energy roundup or R-Squared, then I would argue that my point stands. My guess, and I could be wrong, is that trying to generate traffic by getting high rankings on the referral sites is not going to be very effective. A far better strategy, in my opinion, is to get noticed, referenced, and summarized by the major media outlets with strong online presence. One of the best things that has happened to this site was to get listed by WSJ's energy roundup.

One more thing. When I mentioned that the target audience for this site is probably not "the average person wondering why gasoline is so expensive," I didn't mean to imply that the average person is not smart enough to understand this stuff. I meant that the contributors, as far as I know, are not trained journalists and are probably not going to do as good a job communicating their message as trained journalists. The articles here are both too long and too technical. To get this material into the "general interest" arena, I think the site needs to attract top quality writers who are good at sourcing highly complex material and presenting it in a concise, easy-to-understand format.