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135 comments on DrumBeat: August 20, 2007
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135 comments on DrumBeat: August 20, 2007
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Over the weekend, there was a car dealership offering test drives of the Smart car. They evidently had no shortage of takers - they had quite a few, and we saw them zipping around all over the place.
I gather that they have just a few, and they trot them from one dealer to the next. They were gone by Sunday - off to another dealer, I guess..
Yes, I posted an article about that. Yesterday, I think. That is how they are marketing them. Rather than doing conventional advertising, they're going grassroots, and taking the cars on tour.
The NAS report linked above closely follows this report from ICBC on the perils of imported used right-hand drive vehicles, like these. The ICBC report claims that RHD vehicles are 40% more likely to crash than LHD, and of course they cite boxes of actuarial statistics to back up their claim. The news release doesn't mention that 85% of the drivers in the study were males 18-24 years old.
I recently bought a suzuki carry from the above dealer, and have been commuting with it, on the superhighway, every day since. Its think its probably as safe as any truck when driven defensively, and it is delivering 45-50 mpg.
My admittedly cynical hunch is that this is a FUD campaign designed to stem demand. The NAS report leads the US SMART car release, and minitrucks in B.C. are selling so fast I had to put a deposit down before the container even arrived from Japan.
Best of luck to the big-3 with this. I'm sure some other people will be convinced. ;)