That's a very digital interpretation. I suppose your trying to be pithy but it's not helpful. In acuality there will be a period of time where gas prices go from where they are today to 10 or higher. I believe it's that period of time that PG is refering to. You may disagree but there will be a significant amount of communication going on in that time period. The object then is to make sure that those who are 'in the know' communicate to those who are not, as effectively and postively as possible in order to improve the chances of a smoother transition.
In other words, the purpose is to think positively.

-Don

igdonp,
exactly correct...in the times that are coming toward us, persuasion and reason will be even more important, not less.