A colleague recently suggested what to me is a great idea. Instead of 'Wife Swap' or "Survivor", we enlist some funding and Madison Avenue help to design a TV series/empirical experiment called something like "Footprint Swap", where a rich family from NYC or somewhere goes and lives on a farm for 3 months and a poor, rural family goes and lives the high life in a big city, complete with SUVs, $100/night dinners, and lots of conspicuous consumption.

In addition to viewers watching this in real time, we could have scientists monitor the progress, or lack thereof, of the two (or more) samples with regards to health, attitude, happiness, hedonic adaptation, etc. Follow up shows could show the reaction after the people went back to their original lifestyles.

We need the best marketing people to show the general population, by example in the media, that keeping up with the Joneses, by definition, means you will always be keeping up with the Joneses, and on a planet with finite limits, will burn through not only oil, but wind, solar and biomass as well. I know it to be true - that once basic needs are met, marginal happiness increases very little with pecuniary accomplishments - how to market it is the big question...

Any TV producers out there?

Didn't Paris and Nicole already do that?

Perhaps an indepth EE annalsis of the hit show Green Acres?

Sorry I will crawl back under my bridge now.

Well Nate my personal policy is " I don't want to keep up with the Jones' & Smiths of society, I like impressing the mennonites"

buy used gadges and save money, IF, I really need it.

Regards and thanks
OCB

I'll run it by my ex wife, I like the idea.
I will be there next week for the holidays and back here early January.

Nate,

The real problem with shifting people's utility functions (as it were) is the problem of unilateral disarmament.

Many of us recognize that we could collectively be happy with less money and fewer things, and more time and more friendship.

Unfortunately, we also realize that the benefits of those potential actions are partly related to living in a society in which everyone steps back from the competitive game a little.

The danger for me in stepping back, while my society races ahead, while my neighbors invest more in their kids education, more in their jobs, more in their personal success is that I and my family will personally fall behind. There is a real chance that I will experience the inequality in ways that negatively counterbalance the value of what I gain.

We also know that unequal societies (and particularly the experience of being low on social hierarchies) have direct somatic effects on individual health and longevity. It takes a very strong will and sense of self to pursue a status lowering path alone or alone with one's family. Most people are afraid of doing so, and with good reason.

For this reason, I think that there needs to be a collective decision to move in a direction away from competition, material acquisitions, status seeking, etc..

It is very hard to imagine how the U.S. will get to that collective decision. Perhaps that is one reason that phenomena like Peak Oil which might force a reorientation of daily life, or global climate change which might (how?) require a governmental response, seem to offer disaster mixed with hope, particularly for the U.S.

Will nature force us to do what we clearly lack the collective will to do? Disaster might be our only hope. Unfortunately disaster could also be simply disastrous.

Then again, if we consider the Cuban experience, we can observe a disaster (demise of Soviet Union and loss of its oil supply) that in some ways may have improved a society. Did Cuba only succeed in coming through because of its authoritarian but collectivist ideology? Could the U.S. make positive hay of a peak oil crisis, or is the only response we could put together in the U.S. essentially an every person and every industry for itself response that would only deepen inequalities and fragment society?

Now, I've posited a contrast between purely individual actions versus collective actions. But I wonder what you really mean when you say:

These convenient truths are thus prescriptions not for less, but for ways we can have more of the things that really matter.

Is that we "each of us", or we "all of us"? The path matters, and I don't think the individual path will get us there. Perhaps you are proposing that lots of people committed to individual actions could push us toward collective action. Maybe that is true. Let's hope so. But let's also remember that stepping out of the rat race in a rat race society is a very scary step for most people. Figuring out how to reward and support that step is critically important.

(Universal health care might be a good start... by the way. Imagine that... universal health care, enables people to adopt jobs and lifestyles that are less damaging to the planet, and thus becomes an essential component in slowing global climate change. What a nice thought. So many employment decisions today stem from the need for health care coverage, leading people into the embrace of large organizations that require them to work too long for goals that ultimately harm the planet. Just enabling people to break the corporate embrace if they wanted to do so could be a wonderful thing for old Planet Earth.)

Miles

Unilateral disarmament is one way to look at it, and not an incorrect one. There may (hopefully) come a point when communities and regional/local leaders show by example that it doesnt hurt to change ones aspirations. But you are correct - people will aspire to whatever society says is the target - right now ours is money.

(interesting side note: money is unlimited (we can always print more), while energy, food and water, are finite) Our societal goal is unlimited! (actually our societal goal is moving up the mating ladder and having resources for our offspring - we are just being told in todays world that money/status have the highest correlations with this goal)

"We also know that unequal societies (and particularly the experience of being low on social hierarchies) have direct somatic effects on individual health and longevity."

I believe the Swiss recently did a study of the effects of participation and government policy on people's happiness. One of the things they compared was citizens - ie, those who would be consulted on policy - and non-citizens - ie those who legally had no voice.

What they found was only about a third of a person's happiness and satisfaction about government policies depended on the actual policies, the other two-thirds was being consulted. The non-citizens, even if the government was doing what they wanted it to, they were unhappy because they weren't being consulted. And the citizens, even if the government was doing something against their wishes, they were happy if they were being consulted.

Democracy cheers you up, apparently. Feeling you have a voice, and that your voice is being listened to.

Nate,I think you are really on to something here! I myself quit watching TV about a year and a half ago and have no intention of going back. However as an upside I do get to spend more time enjoying things like this: Beyond Belief: Enlightenment 2.0 on the internet, it is quite a ride, check it out: There were quite a few speakers who addressed the topic of happiness at many levels.

http://thesciencenetwork.org/BeyondBelief2/

Of course I still have to deal with the complete insanity of the day to day world we live in, a co-worker of mine who I happen to know can't afford to do so, just informed me he is thinking about getting a Lincoln Navigator, I'm sure it will make him immensely happy. BTW I just got home from a job site I was working on where there are empty 4 million dollar second homes with his and her Bentleys languishing in the parking garage. So I guess your marketing folks are going to have their work cut out for them. Cheers!

Well, the Amish already do this... when their kids turn 18, they send to live in New York for a year or two, to see if they like it there or would rather come back home. I believe a bit over half go back home eventually.

I don't know if they'd want to televise their experience, though.

Do they really? I had no idea..And I never saw an Amish when I lived there -if you mean NYC...?

The Mennonites send the boys out only, not the girls. The young Mennonite girls had too much fun and tended to stay more than the boys did.
There is also some sexual selection going on. If you want to have kids, a Mennonite community is a much better place to raise them. You can support a family easier than in a city.

This is one of the biggest fallacies out there, that resource use ("footprint") is closely correlated with expenditure of money.

1) Wealthy New Yorkers (in Manhattan) don't have SUVs. If they do, they only drive them every other weekend.

2)) A "$100/night" dinner consumes no more resources, on balance, than making dinner at home for $5. How much can you eat? Actually, wealthy New Yorkers eat less, on average, than rural poor (just look at their waistline).

3) Many rural families use resources at an alarming rate. I think someone posted here about their home in Maine with an outside wood-fired boiler that went through TWENTY CORDS of wood in a winter!! Do you have any idea how much twenty cords is???? I had no idea such waste even existed. When I lived in Vermont, we had four-bedroom houses that we heated with THREE CORDS for winter. Once, I had a three-story, seven-bedroom house with two leaky, crappy, inefficient woodstoves that burned a ridiculous, preposterous, insane SIX cords of wood! Six cords! That's a pile eight feet wide, twenty-four feet long and four feet high. I know. I stacked it.

In comparison, a typical 1000 square foot two-bedroom apartment in Manhattan can be heated for about $100 a month in natgas. My winter bills at my 700sf one-bedroom place in Jersey City were about $75 above the summer bills, if I recall. That was an uninsulated, 1880s-ish brick building. You could do much better with modern construction.

There is a very important difference between direct (narrow) and indirect(wide) boundary analysis. All that food in New York, had to be shipped from all over the world. I didnt mean to pick on New York in my example, but we have to look at the total footprint underlying ones lifestyle - even if one makes millions and doesn't spend a penny, their employer likely uses a great deal of resources.

Regarding wood and natural gas - I will repost my analysis on that tomorrow - $ are irrelevant - it takes alot of wood to replaces natural gas and heating oil...

Now we are on to the second major fallacy common around here, that not growing food in your backyard is some kind of environmental sin. Cities have been around for thousands of years, and they have always gotten their food from somewhere else. New York City used to be fed by New Jersey, Connecticut and the farms upstate accessible by the Hudson. This was not really any different than Alexandria being fed by farmers upstream on the Nile. Nothing particularly unsound about that. Indeed, given how long its been going on, I would say it's about the most "sustainable" pattern that anyone could ever hope to find.

That was a straw man fallacy!

C'mon, eating food in NYC that comes from New Jersey is technically "from the backyard".

I agree! But the religious types around here will whack you on the knuckles with a stick if you bring it up. If you aren't picking slugs off your backyard tomatoes, no greenie points for you! The idea of the "division of labor" is a bit too much of a mind bender, apparently.

Cities are large groups of people who exceed the carrying capacity of their environment. Which means trade is necessary. Which means resources must be brought in from elsewhere. Which means more energy expended to move necessary resources over a distance, and which means war if someone else doesn't want to trade.

I believe your argument is inaccurate.

Spending money does not necessarily have to correlate highly with energy consumption.

That is true, but it takes prudent, planned and wise spending (like having an energy radar on for every spending one does and also not consuming more service units more than those with less money).

However, on the average (i.e. statistically) money expenditure correlates very highly with energy consumption.

People who have more money buy more highly refined products (higher input / service unit) and they buy more of them in quantity (more service units).

These both translate into higher energy consumption.

This is especially true, if one measures energy consumption in energy units (like Joules) and not monetary units (dollars).

I'll dig up references later, if you want. There should be plenty.

The main point is this: there is a difference between it is _possible_ to spend less and spending less in _reality_

In 99% of the cases, reality overrides possibles.

But the money spent by you doesn't disappear, it keeps circulating. The next guy in the chain may have different priorities, so in the end I think it averages out to more income=more impact. Money, in practice, is just a way of rationing resources, goods, services, energy etc. in a society.

Wealthy New Yorkers take a lot of airplane flights.

Wealth is in fact highly correlated with energy usage. Also, New York City does not have an especially low per capita energy usage.

Wealth is highly correlated with house size and number of vehicles owned, but from this it does not follow that if you move into a smaller house and have just one vehicle you'll become less wealthy, though many wealthy people do think so.

High wealth encourages high energy consumption, but from this it does not follow that lowering energy consumption will lower wealth, though many wealthy people do think so.

I know wealthy people who own homes in multiple cities (in one case NYC, DC, St. Louis, Houston, and Coronado Beach). Their energy usage in each city is pretty low. The NYC condo isn't occupied for that many months of the year. Well, plenty of wealthy people own in NYC and also in Madrid or London or Cape Cod or wherever. Sure, they don't use so much energy in NYC. How wonderful of them.