75 comments on Oil Price Touches $100 a Barrel; Signal of Pending Oil Shortages Ignored
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75 comments on Oil Price Touches $100 a Barrel; Signal of Pending Oil Shortages Ignored
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The way we (GPUS) do press releases is to try to have most of the main points as quotes. Sometimes these will be candidates for office to get them some exposure, but mostly this is to make it easy for the press to make a story out of the release. They don't need to do any interviews, just check with the press contact if there are any questions. There are usually three of four poeple quoted. It works sometimes. Might want to give it a try. Here is a recent example.
Chris
Thanks, that's a great tip.
The PRWeb guidelines suggests that most of the main points be in quotes also, because of a feature PRWeb has that uses the quotes.
What PRweb does, if this feature is used, is show a box near the top of the post with one or another of the statements in quotes in large type. Over time, the statement in quotes is changed, to be one of the other statements in quotes. The intent is to make the press release look "new", as far as search engines are concerned. Thus the January 4 release date for search engines would change, so it would stay up longer.
We are fairly close in this press release to using quotes. We use "According to TheOilDrum.com" several times. The sentence after these statements are generally important points in the story. If we had put quotes around the sentences, this feature could have been used. I am fairly sure we could change the web version of the post at this time, to add the refreshing feature. It would take the post off line for a short time while the editors reviewed our changes, but it could be done.