unless the 'rich' see that:
a)conspicuous consumption doesn't make them happy
b)other things do make them happy

Except that, for the elite, it's not about happiness. It's about power and winning. And power, much more than mere happiness, really matters.

Happiness is nice but it's a side dish, irrelevant to many for whom it actually gets in the way and slows them down.

Except that, for the elite, it's not about happiness. It's about power and winning.

It's also just plain about the money. There was a quote floating around some years ago from a Dutch economist who'd stated at some big conference: "It may not be profitable to slow decline." That's the kind of insanity behind the growth paradigm. And the more I think about all this the more I am convinced the rich/elite are just plain bonkers... once upon a time, the overlords accumulated wealth as a means of consolidating power. Now they accumulate power for the sake of consolidating not wealth, but fiat currency notes — which they themselves have designed to be ultimately worthless — represented in binary code that is irretrievable without electricity. It is as if currency notes have replaced the sun as humanity's primary focus of worship and sacrifice.