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He wrote to Simmons about possibly creating their own bet, but Simmons demurred, saying "I have had a slew of economists offer to make same bet. I am actually not in bookie business and pondered whether it was even appropriate to make this Visable Wager to help focus people on how absurb we still price energy." (I'm not sure who was responsible for all the typos in this text, but it is how it appears on Levitt's blog.)
Levitt himself seems to be taking a slightly more moderate view, writing: "Whether we should care about 'Peak Oil' boils down to (1) will the cost of supplying oil jump, (2) If it does jump, by how much, and (3) how elastic is demand. As I read through the 100+ comments I got on my last blog on peak oil, it seems that there is strong disaggreement on each of those three points." So this seems to somewhat leave open the possibility of a Peak Oil transition that could be genuinely painful.
(When I was in grad school, we used to go to a bar that also had an oxygen bar. You could pick from 3-4 different colors. I think they also had different therapeutic qualities.)
Water, Oxygen etc. are valuable products. Not to mention CO2, Methane, Iron, Gravity, Neutrinos, Plate Tectonics, the Earth's Magnetic Field, the Moon, the Solar System, Dark Energy, Chimpanzees, Lions, Tigers, Bears, Shrimp, Nematodes, E-Coli, Avian Flu Viruses, Wood Pulp, Mangroves, Tuna, Sharks, and the rest.
And as products, they can be priced.
So in a sense, Simmons really is putting his money where his mouth is: He's deliberately taking crappy odds to make a point. Of course, as a rich banker who thinks oil has already peaked, I'm sure he's already invested much more than that in the futures markets. (And if Simmons does have a selfish financial motive for promoting peak oil, it's probably those investments, not the few cents per copy he gets in book royalties.)