<DrumBeat: May 4, 2008 The Oil Drum Energy Strategy for ETH Zurich: A Critical Review>

Nielsen: The Oil Drum is the #4 Sustainability Site on the Web

Posted by Prof. Goose on May 4, 2008 - 9:59am
Topic: Environment/Sustainability
Tags: biopact, green, green marketing, greenwashing, nielsen, sustainability, treehugger, worldchanging [list all tags]

The Oil Drum was recently ranked by Nielsen as the #4 sustainability site on the web (behind TreeHugger, WorldChanging, and Biopact). Biopact has a nice article on the report, which can be found here and from which the graphic below is duly appropriated.

The takeaway message: we have far to go with regard to making real progress on sustainability, folks. However, it is nice to see that our community is contributing in a small part. Keep it up. The more people who get the message, the more reason we have to be "sustainable," the more of a chance we have of lessening the pain. I'm not saying that I'm overly optimistic, but I'm saying that we have to continue to try to make the world a little bit better of a place. Thanks for helping us do so.

Below the fold is a link to the webinar and the report itself.

Here is a link to the audio webinar (which is VERY interesting regarding the trends in sustainability on the web) and the slides from the presentation in PDF format:

http://www.netratings.com/emc/0803_wb/download_preso.jsp

(and here's the description of the presentation...)

The audio webinar is a discussion of green marketing, greenwashing, and many other pieces of the green world. The PDF is a data-heavy analysis of trends in the green blogosphere and contains the analysis in which TOD is mentioned kindly.

52 comments on Nielsen: The Oil Drum is the #4 Sustainability Site on the Web

Comments can no longer be added to this story.

| Show with comments | PDF version