Obviously there is a “silent approval of PO taking place/imminent”, since they state that it (PO) can be Forestalled! Why forestall anything that doesn’t exist nor will happen …?
Also strange from within that article :

.....analysts Neil McMahon and Ben Dell forecast in a report today. Prices will probably rise later, beyond 2010, and reach $114 a barrel by 2015 as spare capacity declines, they wrote.

Right now WTI is at 118 $ ....and it is early 2008.

Exactly. I think it would be unrealistic for any of us here to expect the MSM to suddenly have a sea change of opinion and embrace peak oil. Nevertheless, they ARE mentioning it, AND not immediately dismissing it as some sort of nutbar conspiracy theory.

As the term becomes more prevalent in the media I think more inquiring minds will come across it, look into it, and take it seriously (this includes other journalists).

The process is maddeningly slow, but look how long it took AGW to be taken seriously... granted, peak oil theory may be older, but it was in the face of ever-increasing production or deliberate supply shut-ins whereas AGW was slow on the uptake in spite of increasing temps and emissions.

Besides, if the MSM 'got it' who would we make fun of?