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248 comments on DrumBeat: April 25, 2008

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mlr on April 25, 2008 - 11:18am Permalink | Subthread | Parent | Comments top

Exactly. I think it would be unrealistic for any of us here to expect the MSM to suddenly have a sea change of opinion and embrace peak oil. Nevertheless, they ARE mentioning it, AND not immediately dismissing it as some sort of nutbar conspiracy theory.

As the term becomes more prevalent in the media I think more inquiring minds will come across it, look into it, and take it seriously (this includes other journalists).

The process is maddeningly slow, but look how long it took AGW to be taken seriously... granted, peak oil theory may be older, but it was in the face of ever-increasing production or deliberate supply shut-ins whereas AGW was slow on the uptake in spite of increasing temps and emissions.

Besides, if the MSM 'got it' who would we make fun of?

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BrianT on April 25, 2008 - 11:36am Permalink | Subthread | Parent | Comments top

What has been quietly accepted (without mentioning it) is that Peak $40 oil has passed. Suncorp said the other day they need a floor of 75-80, none of the proposed non-conventional work at $40. Realistically, you cannot compare "oil" extracted or derived in the future at a cost of e.g. $400 a barrel to today's oil.

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Samsara on April 25, 2008 - 3:06pm Permalink | Subthread | Parent | Comments top

It's a process of "Handling the Internalization" of the message.

They cannot come right out and say anything.

How J6P receives the amalgamation of soundbytes and internalizes them IS the task at hand.

It's not so much handling the message as handling the internalization of the message.

Watch how topics come up, watch the EXACT wording used by Expert from the xyz Foundation. (fill xyz in with your fav. Like AEI or Heritage, or or)

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Dragonfly41 on April 25, 2008 - 4:58pm Permalink | Subthread | Parent | Comments top

In my book, any time peak oil gets mentioned anywhere, no matter how it's framed, is another chance that someone ignorant of the subject may copy and paste the term into Google and eventually find their way here.

I would prefer peak oil be mentioned in a more fair context, but still. I believe MSM has avoided using "peak oil" in lieu of euphamisms for over two years now in order to cloud the topic in the public's mind. Searching for the goldmine of information gets much easier when you know the correct terms upon which to search.

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step back on April 26, 2008 - 9:12am Permalink | Subthread | Parent | Comments top

copy and paste the term into Google and eventually find their way here.

... but first, J6P has to deal with that complicated "forestall" word.

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248 comments on DrumBeat: April 25, 2008

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