OK as long as they use hydrogen, not helium, which is a really critical irreplaceable resource which is being scandalously wasted.

It is so light that it rises straight to the top of the atmosphere, and is swept away by the solar wind.

It is vital for many engineering uses.

Certainly technology to handle hydrogen has advanced since the days of the Hindenburg. Is this a viable option now? Also, I was wondering what those engineering uses of helium are that would not also work with Argon?

There is a big 'fear factor' involved in the use of hydrogen, but the Hindenburg incident seems to have been caused more by the materials used than directly by the use of hydrogen.
In many respects the flammability of hydrogen is less of a problem than that of kerosene, as the kerosene being heavier pools.

Substituting argon means that you are using one rare element for another, and anyway is unsuitable in supercooled applications:
http://www.balloon-printing.com/FunStuff_Filler/facts_about_helium.htm

It doesn't make sense to waste a truly irreplaceable element, and hope that you can somehow do without.

Actually argon is not particularly rare at all, it's about 1% of the atmosphere. Of course, it's slightly heavier than air, which is why it's still with us, so it's of no use in airships or party balloons.

I always thought that the only 'smart' application in an H2 economy would be flying. I would imagine very large Zeppelins circling the planet on fixed routes in high altitudes; never landing, always at full speed, being accessed by smaller shuttles carrying passengers and cargo from and to the ground. Solar energy would be the propellant and collected from the cloudless sky via a thin film PV skin. H2 would provide buoyancy and at the same time serve as energy carrier for day and night operation. Traveling above 300km/h would provide additional lift and controllability. The longer travel times would be compensated by comfort and convenience known from large cruise ships. I would be the first to use such an infrastructure for my long distance traveling! r

PS: whenever I have the opportunity I visit the Zeppelin museum in Friederichshafen just across the lake - and I'm always fascinated walking around in the 1:1 model of the Hindenburg (http://www.zeppelin-museum.de/Text_TuK.htm)

I actually had a few shares in CargoLifter, and would love to take a trip in one of the new Zeppelin NT ships.

Just need to go for a visit some day.