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The key data is not "hits", it is "unique visitors". I have no doubt that everyday, this site is generating more and more awareness of peak oil and all of its complexities. I'm not sure exactly how many TOD users there are but I'm sure it has continued to increase over time.
The ASPO-USA conference was a real eye-opener for me. Most people were familiar with the information services provided by TOD and all commments were positive.
By and large, I would say that peak oil issues are still rather marginal in American culture as a whole but are getting more widely known due, in no small part, to websites like this. Still, it's an uphill battle, there's no doubt about that.