The "how often you do X" multiplier is just as important as the "how efficiently you can do X" factor, and it's often the easier of the two to improve by a given percentage.

This is why I've been saying for some time that one of the businesses that will boom like crazy in the coming years is anything that lets businesses substitute virtual meetings for real, in-person meetings with distant people.  There are many solutions that do this already, of course, but my feeling (based on my years as a programmer, computer consultant, and technical writer and editor) is that it's still a new and immature technology.