No just kidding. Many women are limbically cultivated, meaning they spend more of their brain power worrying about family needs rather than their own self-centerd needs. By contrast, men are focused on power, control and self centered needs, although they do stand guard over the herd much like a stag would stand guard over his herd of does and fawns.

The Peak Oil alert message sent to women has to be different than the one sent to men.

For women: your children, your family are at risk if we do not have enough energy resources to grow food, make clothing, to feed and nurture our families. Your children will never forgive you, and you will never forgive yourself if you do not take steps to assure that your family's needs are met. Oprah will curse you for not having read the right books and felt the right, nurturing feelings. You will be ostracized from the upper groups.

For men: our command and control systems are at risk if we do not have enough energy resources to power our armies and our factories. You will be looked at as having failed to "provide for and protect" your family if you do not become alert to this problem (to the terror that can terrorize) and if you do not rally the herd to safer grounds. Dr. Phil will disrespect you for not having stood up to be a man, to fight and flight, when the challenge was so obvious. Be proud, be powerful, be among the extraordianry few.

Evidence that, duh, the sexes are different and respond to different messaging (this does not account for different religious biases as to what the proper roles of men and women are):

http://www.princeton.edu/~anscombe/articles/rhoads.html

http://207.122.589.com/imprintPM/issues/spring-2004/features3.htm

http://www.iouedu.com/press/09puri/09_01.html

http://www.humiliationstudies.org/documents/evelin/GlobalisationTransformsGenderRelations.pdf