Neil Postman has a great book called Amusing Ourselves to Death. He argues that TV (and movies) ultimately aim at "applause, not reflection." (When was the last time you saw something on TV that was so deep you turned off the TV to think about it, especially as opposed to putting down a book to think or take notes.)

The website is an interesting twist and I hope it can be an outlet for many who see the movie and want to follow up. Let's hope it gets stacked with some good resources for people to read more about the problems, solutions, and tool to communicate with our elected "leaders."

Certainly a profile movie isn't bad, and its better than a movie bashing climate change or trumpeting a wonderful future brought to us by technology. It's just the jump from the movie to "maybe getting here by public transit rather than my SUV would be better and I should work to encourage more public transit" isn't especially direct. At least as many people will think about flying to Hollywood to see Clooney's star on the Walk of Fame.

(FYI - my background isn't oil but sociology, including media)