From my talks with HO about this issue, we're looking at a multi-step process to get from here--basically nowhere--to there, not knowing what that last step looks like in terms of production or date vis-a-vis these "oil shales" (kerogen--immature hydrocarbons--in a marl rock geological context).

The point is this: each incremental step potentially (and almost certainly) involves new technical problems to be solved and therefore, this is simply not a good energy solution in any time frame we care about at this point. By the way, when people talk about "Swedes" here, it is my understanding that they should really be talking about the Baltic states (Estonians, Latvians...). Perhaps somebody will clarify this for me but that's what my research shows.
You are so right. A technology chain is as strong as it's weakest link.
Oh yeah, you can also use windmills to produce power for this shale oil heating technology, but that's not so good because it's not dependable power. You have to drill more holes so that they don't get overloaded when the wind blows. It takes time for heat to diffuse away from the shale near the heaters to the shale away from the heaters.