Speaking as an American who occasionally visits the UK...I think it goes back a lot longer than the '70s.  England seems very cold compared to the U.S.  I suspect it dates from WWII, or at least the post-war years.  We did a lot better than Europe, since aside from Pearl Harbor, there was no fighting on U.S. ground.  And until Pearl Harbor, we were selling arms to both sides and making out quite well. Oil was dirt-cheap for us back then; we were Saudi Arabia until 1970.

Everyone always says red wine is best served at room temperature.  I always thought that advice was a bit odd, because it actually tastes best slightly chilled.  Then I went to Europe, and realized that "room temperature" in Europe is "slightly chilled" in the U.S.

What I want to know is why British windows never have screens in them.  It's a lot more pleasant to leave your windows open if there are screens to keep the bugs out.

As for the Depression...that was really still the dawn of the Age of Oil.  Country folk could burn wood for heat.  City folk would walk along the railroad tracks and pick up coal that fell off the trains.

Room temperature is certainly colder over here in the UK.

The brick walls and coal fires I mentioned in an earlier post mean that many houses are hard to heat. I did not live in a house with a central heating system to 1960 and it was fairly rare at the time. Although there were often fireplaces in each room by the end of the war coal was expensive and only one fire was usually lit. The boomer generation grew up in cold houses for the most part. Schools, factories and churches were likewise cold.

Older houses were even colder. The thatched timber frame houses shown in tourist books have glazed windows and ceilings. The older ones were not built that way. They had open windows with wooden 'mullion' bars across them and leather curtains across them at night. The floor was solid earth. There was no ceiling and the smoke from an open  fire escaped through a hole in the roof. Such houses were common in rural areas up to 1700. Visitors to England might like to visit the open air museum at Singleton SW of London to see such houses restored to what they were like when they were built.

An acquaintance of mine is a chemistry professor at a Scottish university. He lectured once in California showing slides of his work with 12°C (54°F) given among the reaction conditions. His talk was well received but was asked at the end how he refrigerated his apparatus. It did not occur to his audience that in a cash strapped Scottish university imbued with a Calvinist frame of mind 12°C is room temperature.

Screens are not common because to our perception bugs are not common enough to cause a problem
In the days when it was quite common not have a refrigerator (up to 1965) screened larders were common but not other rooms.

54F. I hadn't thought to drop the thermostat quite that low. Right now I have it at 62. At night I use an electric blanket though, and I am quite comfortable. I guess a lot of this is just another indication of how cheap energy has distorted our notions of 'normalcy'. I used to hear stories about people who in the summer would turn up the air conditioning because they felt like having a fire in the fireplace. These days I think (or I would hope) that more people would be inclined to just rent the video of the fireplace..
British windows don't have screens because there aren't any bugs. It's possible to leave windows open for hours or sit outside at night and never see a single bug. I find the mosquitos, deerflies and blackflies here in North America drive me mad, although the locals don't seem particularly bothered. There's just nothing like that in the UK.