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11 comments on Not just taxi drivers anymore

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Dave Cohen on September 12, 2005 - 3:31pm Permalink | Subthread | Comments top
Re: Dominos Pizza and Demand
Both Carucci and Brandon said new pizza varieties are key to piquing consumers' interest and getting them to pick up the phone. Domino's scored big earlier this year with its American Classic Cheeseburger Pizza, one of a couple of limited-time offers Domino's does ever year and that Brandon said have been instrumental in driving sales momentum at the chain.

"We like new and innovative things," Brandon said of fickle and time-strapped U.S. consumers. "Our attention span isn't what it once was."
So, how much are you willing to pay for ... ahhhh ... let's see, I was talking about food here ... uhmmm ... something about the fuel costs of delivery ... no, it wasn't Chinese takeout ... it was... Damn! I've forgotten what I was taking about.

Nevermind.
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odograph on September 12, 2005 - 3:52pm Permalink | Subthread | Parent | Comments top
Once you key to this you notice that the fast food joints are constantly inventing new meals.  That's because they are generally at max locations, and max per-store revenue.  The new foods are needed to pull enough people from their competitors that week to keep sales "flat" ... never mind an increase.

(Actually I think the better the fast food the less their menu changes ... it's the purveyors of bad food who sell the "hope" that "this time it will taste good.")

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11 comments on Not just taxi drivers anymore

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