I strongly agree with Step Back.  This is what is needed.  In management studies, the first step in bringing about successful change is education and awareness.

My sense is that we are on the verge of making the very important step of bringing the issue of peak oil into mainstream debate.

In political science, the most powerful approach to winning a debate is to ensure their is no debate -- keep it off the agenda.  Thus, it is important to put peak oil onto the agenda whenever possible.

The expanded debate is why I became aware of peak oil and it is why I used my influence to have it enter the curriculum of a major business school.  While my efforts are still modest, they are a beginning and collectively, we can make a difference.