I've already heard this ad campaign. They are playing it as a "sponsored by" piece on NPR in Boston. Really sad. Last month when I heard their hybrid-SUV "giveaway" for some fundraising thing, I cried.

This is obviously marketing aimed at the rich, environmentally-concious, SUV-driving,  pseudo-"aware," left-leaning GOP wannabe. - "Y'know, my Explorer is an E84." "Oh yeah, well my HUMMER is E83 that uses EROEI 1.01 sugar-cane instead of corn."

Let me be clear. 15% corn in your fuel tank is not going to save us. GM should be ridiculed for this approach.

It won't work. E85 is a lie.

Having spent too much time with marketing types, I have to say: of course it's a lie! And you've identified the target demographic precisely. All commercial speech either directly or indirectly aims to increase shareholder value. That's all. Once I accepted that reality, I got a much clearer view of the world.