I just flipped over to the site meter on TOD. Roughly 7,500 visits per day, up from roughly 7,000 vpd when I last looked about a month ago. Reckoning that there will be multiple counts, I don't know if clicking between here and there will be counted but I guess most people make a couple of visits a day, say 3,000 odd people visit TOD. I don't know how many are registered. Thus on what seems to be acknowledged as one of (if not the ;)) best sites on the subject we have 3,000 people - not a high percentage of the population. I would also guess that Real Climate has even fewer. The rest of the population relies on MSM. The sad fact is that few ordinary citizens have any idea what is around the corner and will not have an inkling until they are really hit in the wallet at the pump or utility bill or some event close to home actually gets blamed on climate change. The price increases so far and the loss of NO in USA have just not been connected.
I don't pretend to know what the answer is, I guess we just keep plugging away with our own circles and hope something sticks and spreads (can you buy that in the supermarket? ;)) The anger and frustration will unfortunatly be all the greater once the pretence can continue no longer.
My perception is that it's a concept that's very gradually seeping into the public's consciousness.  Although Blogpulse isn't very conclusive, I think the blogosphere (horrible term) is discussing it, if often only in passing.  I've mentioned it frequently on my Livejournal, which, aside from a tiny general readership, is mostly read by friends and acquaintances, I'm sure I'm not the only one.  It's also being picked up by the wider media, e.g. the Independent and Rob Newman's History of Oil on More4, albeit nowhere near the coverage of, say, climate change.  As climate change shows, however, I'm not sure that wider coverage will actually help (rather, it may be neccessary, but it's not sufficient), we're still pumping out carbon dioxide like there's no tomorrow.
Actually, here in Germany it is already becoming a MSM issue. Just last week for example there was a 7 page dossier in the weekly magazine "Der Spiegel" (leading german news magazine) called "Wie lange noch?" (How much time is left?), most of it dealing explicitely with the concept of Peak Oil. King Hubbert was actually mentioned in the very first sentence, and even our favorite doomer JHK was mentioned somewhere in the passing.
In the last two to three years I have talked about peak oil with several people that I know (my colleagues and friends). Generally speaking, they understood the concept of peak oil and agreed with me about the problem. The problem is that they usually resist from doing anything about peak oil. Some of them yelled at me that scientists like me should work hard to solve the problems. Some of them talked about militaristic solutions. If I said something about energy conservations, essentially most of them said that energy conservation wouldn't work and that people would keep on using gas until the price got high enough. I don't think that it will be hard for people to understand the peak oil problems. The difficult part is to start energy conservation before free market forces people to do it.
Jamie touches on the difficulty of raising public awareness of the issues, and this site does a phenomenal job of putting the information out there (with what must be an incredible amount of work by the founders).  And the contributors bring an amazing level of expertise to the discussion much to the benefit of those of us lacking in that knowledge.  Most of the people submitting to this site seem to express conviction of the nearness (either before us or behind us) of peak.  This site helps raise societal awareness of the issue, but if we are at peak, is there really time and financing for large-scale transformations to occur, and, if not, what happens locally and nationally? So my question would be, what are contributors doing personally to prepare for post-peak life?  What concrete steps are they actually taking to provide for food, water, and heat for their families (because I would think this info would be valuable to people wanting to make it through the upcoming times)?  And if the answer is 'nothing', I have ask how that can be if you truly believe peak oil has arrived or will within the next couple of years?
to rwmcalister,

We think that your concerns about immediate preparations for peak oil is the most vital issue humanity is now facing.  Below is the Cloud Forest Institute website.  The CFI site is a "wiki" and we hope that you will use its interactivity to share your thoughts (and critiques) of these attempts to save some proportion of humanity, and the biosphere.

http://www.cloudforest.org/Economic_Localization

Below are other sites that CFI has been involved in or has found to be of practical use.

http://www.greentransitions.org/WEL/WillitsEconLoc.htm -- Brian Corzelius, a member of the WELL Energy group has posted extensive research about energy use here as well as many other recent writings by Jason Bradford.

http://www.willitseconomiclocalization.org/ -- The present incarnation of WELL

http://www.communitysolution.org -- Community Service is dedicated to the development, growth and enhancement of small local communities.

http://www.postcarbon.org -- Julian Darley's organization, author of High Noon for Natural Gas

http://www.fromthewilderness.org -- Michael C. Ruppert's website, author of Crossing the Rubicon

http://www.museletter.org -- Richard Heinberg's website, author of "Powerdown" and "The Party's Over"

http://www.oilscenarios.info/ -- Five scenarios to help you start thinking.

http://www.wolfatthedoor.org.uk/ -- A British Peak Oil site which is quite realistic.

http://www.peakoil.net -- The Association for the Study of Peak Oil

http://www.theoildrum.com/ -- A blog frequented by some very perceptive people.

http://www.ecotrust.org -- Ecotrust's mission is to build Salmon Nation, a place where people and wild salmon thrive.

http://www.ssu.missouri.edu/faculty/jikerd/ -- Excellent information about sustainable agriculture and community

Thanks for doing your part - we're all in the soup together, the folks at the Cloud Forest Institute

The word is seeping into the MSM.  Here in Los Angeles the most aware reporter appears to be Dan Neil, the Pullitzer Prize winning writer who has a weekly review in the Automobile section of the Los Angeles Times.  This is the same Dan Neil who caused GM to temporarily pull advertising in the LA Times after an unfavorable review.

Check out this commentary in the middle of a review last month of some very large new Mercedes SUV.

**
Why, in the midst of a slow-rolling energy crisis, an unpopular war in a region of the world made strategic only by its oil, and the globe's climbing mercury, should precisely the wrong kinds of vehicles remain so popular?

One reason is surely the tax breaks associated with 3-ton SUVs: business owners get a $25,000 tax break on the purchase of full-size SUVs (scaled back from $100,000 in 2004) and five-year depreciation schedule. For people taking advantage of this cozy corner of Section 179, the GL -- with a base price anticipated to be about $60,000 -- will be virtually free. That makes your $4,000 hybrid tax break look pretty punk, doesn't it?

The tax code is the most obvious point of inflection between vehicle choice and public policy. Another knee-point is CAFE -- that's Corporate Average Fuel Economy standards, in case you forgot, and who could blame you?

Last year, the Bush administration proposed raising the light-truck standard -- long frozen at about 20 mpg -- to 24 mpg by 2011, an incrementalism that is marvelously measured, to say the least. Meanwhile, the administration plans to scrap the current CAFE structure in favor of a size-based regime co-written by the automakers, with larger vehicles required to achieve lower mileage.

Incidentally, some SUVs are so large that they transcend fuel-economy standards altogether. Vehicles with a gross-vehicle-weight rating over 10,000 pounds -- such as the Hummer H2 and the heavy-duty version of the Suburban -- are not counted among fleet ratings that automakers need to hit.

We have been told recently that we are addicted to oil, but we seem to be unable to do much about it. California's clean-air bureaus are trying to regulate carbon emissions from vehicles and are being sued by manufacturers and the federal government for their trouble.

Raising fuel taxes cannot be accomplished, no matter the mood of national urgency and no matter the obscenity of oil companies' profits. Fuel taxes are doubly problematic: For one thing, they are regressive, hurting lower-income consumers; for another, buyers of luxury vehicles are less likely to be dissuaded from their giant purchase.

What about all the alternative vehicle technologies we've been promised? Thanks to a decade-long stonewalling by Big Oil and the trucking industry, it has taken until this year to phase in clean-diesel requirements that will give automakers the slightest hope of meeting 50-state emissions requirements (diesel-powered vehicles can be 25% to 40% more fuel-efficient than gas-powered vehicles). Other technologies -- bio-diesel, hybrids, ethanol, plug-ins, fuel-cells -- can in the near term only nibble at the edges of our 20 million barrels per day of oil consumption.

If we were serious about oil dependence, we would dramatically raise fuel economy standards, impose gas-guzzler taxes on noncommercial light trucks and lower the national speed limit.

None of that is going to happen.

So, in the face of this enormous governmental and regulatory inaction, this paralysis and denial, a curious new market equilibrium has arisen. Call it the marketplace of shame.

**
Maybe Dan Neil reads TOD!