I think when gas prices hit $6/gallon the US should adopt the metric system.  It might not be so overwelming.  $1.60/litre is not so frightening and the controversy will take away from the real issue.
I like the trickery...u know it would work too that's the sad part.
That is almost exactly the Swedish petrol price with taxes.
People complain about it but they do not revolt.

Go for it, every killing of a "funny unit" is a good kill.