we are of course 'smarter than that'. But that is besides the point. My former boss and partner was one of the most brilliant men Id ever met and could do mathematical calculus derivations of immense complexity in his head. But we bought him a bird feeder for christmas and he hung it in his office.

Possessing intelligence does not mean we can overcome a) ignorance or b) our limbic impulses. If we are hungry, horny, tired or enraged, you might as well throw the intelligence out the window.  We will act, then our 'large forebrain' will rationalize the best it can to come up with some BS that sounds reasonable to fit the circumstances ( "I'm sorry, I didnt realize that was the last chicken leg", "Oh, I havent slept much this week, forgive me for staring at your breasts- how rude of me")

People who compulsively gamble, or eat, or any of the other things people do in an addictive fashion, are doing it to feel better, driven by their lizard brains.

Actually, we all have the capacity and drive to seek novelty and create dopamine. Behavioral scientists have suggested that those with 'suites of genes' that enhance self-control use these drives towards success and those who cannot control these impulses, especially men, have problems with addicition to various substances (internet, gambling, porn, drugs, etc).  I recommend "American Mania"by Peter Whybrow who runs UCLAs neuroscience Semel Institute (and is on my dissertation committee). It lays out the case that Americans are particularly susceptible to this behavior due to self-selecting genetic bottlenecks that occurred in the time of our immigration to Americas shores.  Bill McKibben, in his new book "Whats Next" also delves into our culture of 'individuality' which has diverged from the slower, more social settings of our forebears just a few hundred years ago.

One of the explanatory variables, (and the jury is still out due to the newness and complexity of the scientific testing), is something called the DRD4 dopamine receptor. People that have the gene for this repeat polymorhism tend to be impulsive, seek out novelty, excitement, thrills etc. When  none exist, they create them. This trait and other personality traits, are between 40 and 60% heritable, according to personality tests using Cloningers Tridimensional Personality Quotient. (the rest being environmental).

Again, critics of this line of thinking say it smacks of biological determinism, to which I disagree. Recall one of the revolving quotes in the upper right corner of TOD from George Monbiot:

If kindness and comfort are, as I suspect, the results of an energy surplus, then, as the supply contracts, we could be expected to start fighting once again like cats in a sack. In the presence of entropy, virtue might be impossible.

We are animals but live in a culture that can change quickly if given the right signals. Which of our natures can cause the required nurture?  Think of all the pieces of the puzzle that readers of theoildrum have pieced together in the past few years. Think of 99%+ of humans that have lived and died before us, unaware of the profound broader context existing on the planet when they were born. Interesting times to be alive, and have a forebrain.  Lets continue aggressively using it before Mr Hyde reasserts control

thelastsasquatch,

Since you seem to have some knowledge in the this area, here's a question for ya -- given humans propensity for self-reinforcing behaviour, and that this tendency appears to exist in intellectual realms as well (not just physically "addictive" areas), what techniques, if any, have been discovered to convince people to expose themselves to opposing ideas? Or to approach without bias any evidence that does not reinforce their already held beliefs? Or simply to not rationalize away data or events that are inconvenient to their current thinking?

I'm just a dabbler, but it strikes me that a brain evolved to ignore reality would not have survived.  Our biases must at least leverage off the real world.  There must be some limits, some checks.  Maybe that's why we operate one until we get "a wakeup call" leading us in another direction.
Our biases are towards a "group think" mentality, which I agree has "real world" self-reinforcing traits -- you might get kicked out of the clan for "out of the box" thinking (especially if results are bad).

I'm interested in how to get around this cloistered behaviour -- how to get people to think independently.

I've always thought that some people (especially the John Wayne American icon image) think of themselves as individualists, without seeing the socal context that individualism is rooted in.

That said, I bet there is some variation between us all, just because a 'mix' is better for the survival of the rest of our genes.  There is no advantage in the children on one set of parents being uniform in this, or any other heritable trait.

Ah, the old "tableau rossa."  Blank slate.

It would appear (setting the nature debate aside) that you start out without any pre-concieved notions on the world when you're born.  But as you grow, develop, and experience things...burning your hand in a fire, stepping in dog crap...you start to form a filter through which you view life.  Fire is hot and burns, dog crap stinks.  Thus we learn to avoid getting burned, and avoid stepping in poo.  Extrapolate that out a bit and what you have are a number of experiences throughout your life that you base everything against.  And unfortunately, that lifetime of filter development must be gotten through before one can accept the peak oil reality.

I think you mean, tabula rasa: http://en.wikipedia.org/wiki/Tabula_rasa
You make good points, but you left out self-discipline (doing what you do not want to do) and responsibility. It cannot be underestimated.It is a choice, not genetically pre-determined.  
The weighting (strength) of the two might have a genetic element - tendency rather than pre-determination.
"we are of course 'smarter than that'. But that is besides the point. My former boss and partner was one of the most brilliant men Id ever met and could do mathematical calculus derivations of immense complexity in his head. But we bought him a bird feeder for christmas and he hung it in his office."

... now I want a bird feeder in my office.