Yes, everything is language. Use the right language and you win.
...and the right scapegoat
Ah yes, 'pipeline, deliver more oil, we need it.' Works like a charm - see Prudhoe Bay for the latest magic application.

Peak oil, in part, is where words and reality intersect. Reality wins, every time - words may cause you to look at reality differently, but reality is not interested in how you look at it.