Ok, but for the basis of heating water isn't NG much more efficient than electric?  I just read somewhere that NG costs are relatively fixed.  So the last quad of NG would take the same energy to extract as the preceding quad.  Electric, mostly coal powered, would be less energy efficient due to the increasing cost to extract.  Or am I off?
You are probably correct, but we don't use the NG furnace anymore, so having NG service just for the water heater is too costly.  All the flat fees, taxes, surcharges, etc. add up.  

So we're switching from NG storage to Elec tankless.