These Press Wars for Public Opinion remind me of the classic "debates" between Biblical Creationism vs Evolution with the clownish Yergin (mis)FigureHead playing the roll of Henry Morris or Duane Gish, and their Disciples playing the role of the fundamentalist christians.

Deliberate half-truths and strawmen arguments are easily passed on to the ignorant press which repeats the same baseless B.S. to the equally ignorant public.  This keeps the gullible masses calm and docile like a Herd of Cows (apologies to the Bovine - no insult intended).

CERA is to Oil and Energy what the "Creation Science Institute" is the evolution - a FAITH-BASED answer to science which repeatedly gets away with passing off misinformation spouted by FigureHeads with fancy initials behind their names to give the impression of credibility to their repeatedly discredited Dogma.

And like the Biblical Creationists they do well with an uniformed public but would be shredded for their sophistry in scientific circles.

Christian Creationists are annoying and mildly entertaining, but are "Mostly Harmless" as the HitchHiker's Guide to the Galaxy would say.  The Econo-Creationists on the other hand, are downright dangerous wiht their gross mis-representations of our immediate and very profound energy crisis.  

Once again a mindless, gutter religion tends to win the hearts and minds of the gullible and ignorant while scientific realities are ignored because they are inconvenient or even discomforting.