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Yeah, I will believe it when I see it....
From the article:
“The honest answer is, I don’t know yet how serious we are,” Smith said, referring to the mini car segment.
“Our internal forecast shows gas at $2.50 a gallon for quite some time to come,” Smith said . . .
“There’s an age-old debate in our business of responding to consumers or presenting them with a case they haven’t thought about,” Smith said.
- - - -
Smith doesn't seem to remember GM's 3-cylinder Geo Metro, which delivered 52mpg and was sold until oil prices tanked in the late 90s.
Where do they get these multimillion dollar clowns to run their company? I wonder what they were discussing in their boardroom when crude rose to $50 in 2004?
Screw market research. Jack up gas prices and CAFE standards until 50 mpg plus cars are necessary for company survival. But noooo, the U.S. policy/strategy is to wait for a miracle to occur. Besides, according to Bush, we're making great progress and, besides, we ain't gonna do nothing much until China and India show the way. I knew that Bush would just give the middle finger to the supreme court after their ruling.
It costs big bucks to scale down doncha know?
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070405/AUTO04/704050...
Funny how the Japs can do it and still make huge profits.
The prevailing mindset that the GM "car guys" have revolves around building cars with V-8's. Many of them own classic muscle cars from the '60's and participate in events such as the "Woodward Dream Cruise" which is a sight that has to be seen to be believed. As long as that atmosphere dominates, American car companies are doomed.