Hi gTrout,

Thanks for your comment.

When I've talked to people (commuters) many of them believe that they *are* being rational in their decision to go by "what the market says". They say they'll start to ride-share when the price of gasoline goes higher. In fact, they say, if there was a problem, either "the market" or "the media" or "someone" (presumably, someone other than yours truly) - would have told them.

In other words, they believe "the market" is "rational". As though "the market" exists as something more alive than descriptive.

Now, some things have changed. (People voluntarily cutting back; people questioning; the largest anti-war protest in the history of the world, prior to a an invasion, more than 5 million "green" and "human rights" organizations around the world; etc.) The question is, how do we use those changes to help us?