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T. Boone Pickens launched a chain of natural gas stations for natural gas cars.
http://www.businessweek.com/investor/content/may2007/pi20070525_526064.h...
Pickens is expecting that oil and gasoline demand will rise, their prices will rise, which will spur further interest in alternative fuels, and then this investment will turn a profit.
As the article points out, the market is currently more interested in ethanol.
They're both interesting investment opportunities, but neither a solution for how to continue business-as-usual.