A new guest post by HeIsSoFly has been published at TOD:Canada.

7-7-7: The Launch of Global Warming Inc.

Back to Live Earth. The key buzz word in all of it is raising "awareness". But awareness of what, exactly? That there is a problem in 2050, or that there is one today? Though many people brush it off, that is a crucial difference. If the problem is immediate, 2050 is pretty much a meaningless date. Raising awareness of a problem to take place in 43 years is useless, and even damaging, since it diverts attention from the real issue: today's problems. Besides, how big is the problem? Do we know? Is there some slight discomfort on the horizon, or will 500 million people die? Which of the two are the Live Earth crowds "aware" of the day after the party? Is just any awareness better than none at all? Even if it concerns false facts? The magician says: "Watch the hand". Is that reality enough when the lives of your children depend on it?