In theory Lomborg is right. But it's a really bad theory.

Lomborg isn't giving us a theory -- it isn't testable or falsifiiable. He is asserting what he considers to be "facts" which are self-evident to anyone who sees the world through his eyes.

And a lot of people do -- and they are currently the ones who rule the world. Hence, a completely vapid article, produced as an exemplar of "reason" on the 1st page of the second section of what is arguably the most influential newspaper in the country. Who else gets to spout such drivel in such an important place?

Now that I think of it, you're absolutely right, and my comment about it being a bad theory was unwarranted. It's not a theory, it's a fixed idea.