Wow! Thanks for this piece of news, Olle! Can you translate key parts of the article (I don't get the paper version of DI)?

This may be small thing for others and may be easily lost in this summer season news, but I think it is big for us Swedes and Finns. DI is followed closely by business people here in Finland as well, so some of the more hard-headed bozos who's heads I've been trying to turn will now start to make a bit more notice.

It really is quite funny, if it weren't so sad at the same time.

We can have the exact same data and often more thorough analysis, but they don't believe us. But once it's in DI/KL/WSJ/FT/name-your-paper-here, it becomes the truth - regardless of the solidity of the data or reasoning.

But I'm glad it's happening. This will really help in trying to tell the companies what they can do. Ignoring the fundamentals is not a wise choice for many a business.

In fact, I just came from a meeting with a very sharp and open-minded CEO, to whom I gave the overall PO pitch a year ago. This year, after rising transportation costs, spiraling oil price and combined crunch in financial and agri-comms sectors, he's ready to act. Unfortunately he's clearly in the heatseeker category. The rest will follow with a 2-5 year lag based on my previous experience with such trends. They are totally in a reactive and temporal damage control mode. They think this is a passing trend. By the time they may have changed their mind, it may well be way too late for many of them.

So if you're investing in companies, start making note which of them are peak oil aware and actually acting on it.