We can, as a nation, turn away voluntarily from industrial agriculture by rejecting a culture of hyper consumption and promote a culture of creation- not factory farming but local farmers meeting local food needs.

In other words, tens of millions of American people should ‘voluntarily’ decide to become farm hands employed or self-employed in traditional farms. Quite a tall order.

No doubt they might – but only if the option is hunger or starvation, not ‘hyper-consumption’.

In the UK, last year, 2007, saw vegetable seed sales greater than flower seeds for the first time since World War II and that trend is continuing.