"Most of their customer base are wealthy auto collectors that compete in auto shows or rich people hauling their $500K - $Many Millions exotic sports cars south in winter and north is summer...seems even the wealthy are cutting back somewhat."

Nooooo!! Oh, the (well heeled) humanity! What's next? Substituting French's for Grey Poupon? Buying suits at Macy's instead of Brooks Brothers? Wha-wha-what will the children think??

Get this indicator though: I saw a guy the other day going to great pains to look nonchalant while filling his full size Hummer. It must have been killing him, but he wasn't going to let it show! I wonder if a forensic expert would be able to find bits of forehead flesh on his steering wheel?

LOL!
Come to think of it I have heard Large SUV owners field a few remarks in recent weeks while filling up.
Nothing mean, more along the lines of sympathy,"Dude, thats gotta hurt".

At least its not as bad as it was in the predigital pump days when the pump would "ding" at every 10c increment.(I believe that was for the benefit of the gas station attendant(me) who would come running to top it off once the sound stopped)
No way to hide it then!