You Googled the URL to the report? Of course you didn't get many hits--the clowns in the mainstream media are so terrified that someone might (gasp!) click away from their site for a few minutes that they very seldom post links to the reports they write about. This is something I struggle with constantly, as it probably costs me at least 4 hours every week to try to chase down the report that some writer at a newspaper or magazine or whatever references.

As for the larger issue, this report did get some coverage, but not nearly as much as I would have liked. My guess is that it's that old problem of something being important but not "news". The media still has some very odd and outdated notions of how they should and shouldn't spend their most precious commodity (the customer's attention span). All too often it works against the best interest of humanity and slows down the efforts by people like us to educate and activate people on the issues of peak oil and climate chaos.

I don't think that's a reasonable way of measuring it.

Your search didn't find this story, and it includes a link. (It was the McPaper's top story that day, and CNN's as well.)

I think all your search proves is that's not a good Google search. The "pages that link to" thing might work better.