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54 comments on Conservation ads on TV?

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uncle toby on November 11, 2005 - 12:07pm Permalink | Subthread | Comments top
I saw it during the Nightly News.  There were two--one telling you how much you'd save for each degree you turn down your thermostat.  The other one told you how much your mpg would improve if you drove 55 instead of 60.

Initially it seemed that the sponsor was US Dept of Energy because that was prominently shown on the screen.  I guess they were just the authority for the statistics.  At the end the sponsor (some oil & gas trade association) was shown.

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step back on November 11, 2005 - 12:32pm Permalink | Subthread | Parent | Comments top
See?
"We" the sheeple are paying attention and are getting the message.

All kidding aside, if "they" wanted you to know who was behind "the message", they would have had a memorable jingle, and then some, to make sure you remember who it was. Double you pleasure, double your fun with ...?

I have no clue what ad you saw. It sounds like a "feeling" ad. They want to instill in you (program into you) some vague feeling that somehwere back there, somebody or other warned you. Confusion and uncertainty. These are classic manipulation techniques. You are being manipulated.

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Yankee on November 11, 2005 - 1:00pm Permalink | Subthread | Parent | Comments top
Fine. If they're going to manipulate me into conserving heating oil or natural gas, then I'm not going to complain.
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Glenn on November 11, 2005 - 1:38pm Permalink | Subthread | Parent | Comments top
Hey, watching TV is a more efficient form of entertainment than most others I can think of aside from reading a book. For many Americans driving to the mall to go shopping is considered entertainment.
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Dan Ur on November 12, 2005 - 12:22am Permalink | Subthread | Parent | Comments top
I read the internet!  I also watch DVD's and I read books.  I do not watch TV.  The ads are most likely a bit laughable,  most people have to do what most people can do to save money.  The prices are there and have been for a few months on their Utility bill.  Mine charged me $4.15 for 1 unit of Natural Gas used last month.  It will sink in very fast that you can't just turn up the Heat and then pay for it with your over maxed Credit Card.

 

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louGrinzo on November 11, 2005 - 1:34pm Permalink | Subthread | Parent | Comments top
Huh?  They don't have a "memorable jingle", so therefore "they" are hiding their identity?  And there's no chance that they simply wanted people to focus on the message that conervation is good?

I didn't see the ads, but I hope they get a lot of air play.  People need to understand that they can save a lot of energy and money with very little change in their behavior and almost no impact to their lifestyle.  Those kinds of changes won't make the looming problem of peak oil go away, but they'll sure help reduce consumption and pollution in the short run, and establish a mindset that's receptive to more stringent measures in the future.

We can deal with peak oil in two ways: Reactively, in response to price increases, or proactively, because we're smart enough to act now in our own best interest and reduce our own future pain.  I believe in the second approach, which is why I participate in TOD and run my own energy education web site.  We know what's going on; we have both a moral obligation and a vested interest in helping to educate the mainstream.

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Dan Ur on November 12, 2005 - 12:31am Permalink | Subthread | Parent | Comments top
The "world" won't know what hit them.

 When it gets ugly, they will blaim someone, but it won't be us, It will be the Politicians and the Companies that sell them Oil and the stuff made from Oil.

 I hate to be a Doom and Gloomer, but they just won't know what hit them.  

 The rest of the world all they care about is who wins the next season of ( fill in the blank ) reality show.

 

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