Hey, watching TV is a more efficient form of entertainment than most others I can think of aside from reading a book. For many Americans driving to the mall to go shopping is considered entertainment.
I read the internet!  I also watch DVD's and I read books.  I do not watch TV.  The ads are most likely a bit laughable,  most people have to do what most people can do to save money.  The prices are there and have been for a few months on their Utility bill.  Mine charged me $4.15 for 1 unit of Natural Gas used last month.  It will sink in very fast that you can't just turn up the Heat and then pay for it with your over maxed Credit Card.